The NIL CRM supports the management of business development by providing sales-force automation and CRM features.

Its goal is to provide a clear, complete picture of the components of a sale which include:

• human component (the sales force),
• supply structure (products), and
• demand (clients).

The business rules of the system are based on the sales methodology of Miller-Heiman that is being used by the world's largest corporations. The solution defines four major stages of the sales process. During each of these phases certain activities are performed when acquiring new business. NIL CRM is a tool that enables decision making during the appropriate moments of the sales cycle based on the latest information.

NIL CRM is a process-oriented tool which enables a continuous improvement of sales activities in a dynamic market place.  In addition, the Sales Support System can be easily integrated into the NIL BPM system which supports companies in the area of business process management.

NIL CRM helps:

• Sales planning based on data from various sources
• Implementation of a universal standard of customer service
• Sales management and quality control
• Information flow management in the sales process
• Time-management of the sales force
• Distribution management

The main benefits of the deploying NIL CRM in an organization are:

• A coherent, consistent sales process throughout an organization
• Transparent information flow
• Quick access to the data necessary for decision making inside and outside the sales department
• Implementation of customer service standards
• Identification and dissemination of best practices
• Support for quality management
• Monitoring of sales results